Every home sale comes with its own set of challenges, and Amanda and Scott's journey was no exception. Faced with selling their home amid shifting market conditions after purchasing during the hot pandemic-era market, they needed a thoughtful, strategic approach to achieve success.
At 1159 55th Street, we were working with a unique property—arguably the largest and most radically improved house in a niche neighborhood beloved by its residents but little known outside the vicinity. The mission? To highlight the home’s extraordinary features and position it to achieve the highest sales price in the neighborhood since the market peak two years ago.
Zeroing In on What Makes a Home Shine
Our strategy began with a refresh: bold, fresh paint and a powerful color scheme paired with a reimagined landscape to maximize curb appeal. Inside, we celebrated how three consecutive owners had expanded the home, reimagined its floorplan and finishes, and seamlessly integrated smart-home technology into its everyday functionality.
But it wasn’t just about the home itself—we also highlighted its incredible location. Nestled near the Emeryville border, the property boasts unparalleled walkability, a charming community garden, and proximity to neighborhood favorites like Doyle Street Café. For an added touch, we partnered with Doyle Street Café to cater the broker tour, giving potential buyers a taste of the community’s welcoming spirit.
The Results Speak for Themselves
By focusing on the home’s hidden gems and unique story, we positioned it to stand out. The result? A successful sale at the highest price the neighborhood had seen since its peak.
What’s Your Home’s Hidden Story?
Every home has its own strengths, history, and features that set it apart—and uncovering them is what we do best. Whether it’s a unique location, an innovative design, or a special connection to the community, we’ll find your home’s secret story and showcase it to its fullest potential.
Ready to discover the difference Eileen Townsend & Team can make for you? Let’s uncover the hidden gems that will help your home achieve its best price. Call us today to get started!
